Property Forms That Reach Every Customer

Accessible inquiry forms. Secure online applications. Better data. WCAG 2.2 AA compliant by default — so no customer is turned away before they have even begun.

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Estate agents collect data every day — inquiry forms, tenancy applications, valuation requests, maintenance reports. But most agencies are using forms that exclude part of their customer base. Disabled people looking for accessible property are often the very customers most affected by inaccessible inquiry forms.

Why estate agents choose FormGenius

Your Equality Act obligation — yes, it applies to you

Estate agencies are service providers under the Equality Act 2010 — regardless of size. You are legally required to make reasonable adjustments so disabled customers can access your services. An inaccessible enquiry form that prevents someone from even starting a property search is a potential breach. FormGenius forms are WCAG 2.2 AA compliant by default, making reasonable adjustment automatic.

Reach the customers competitors are missing

14.6 million disabled people in the UK are looking for property just like everyone else. People with disabilities are disproportionately likely to need accessible housing — making them an important part of your target market. Accessible forms mean you capture enquiries your competitors miss.

Better data, better follow-up

Accessible forms have higher completion rates. When forms are clear, well-structured, and work for everyone, you get more complete, accurate enquiry data — making follow-up faster and more effective. Fewer abandoned forms means fewer missed opportunities.

Affordable alternative to expensive systems

Property management and CRM systems are expensive. FormGenius gives you secure online forms, encrypted response storage, and submission management — starting free. Most agencies find the Starter tier (£5/month) covers everything they need.

Estate agent forms that work for everyone

Property enquiry forms

Your first contact with prospective buyers and tenants. Make sure everyone can complete them — not just some customers.

Tenancy application forms

Accessible applications reduce errors and incomplete submissions — and ensure disabled applicants can engage with your properties on equal terms.

Valuation request forms

Homeowners want to know what their property is worth. Your valuation form should be accessible to everyone, including people using screen readers or keyboard navigation.

Maintenance request forms

Tenants need to be able to report problems easily. Accessible maintenance forms ensure every tenant can get issues resolved promptly.

Open house registration

Prospective buyers registering for viewings — accessible registration that captures every interested party.

Feedback and complaint forms

Hear from all your customers, including disabled people who might otherwise be excluded from giving feedback about their experience.

How it works

From design to published form in minutes — no technical knowledge required.

Create your form

Design your enquiry, application, or feedback form in the visual editor. Add your agency branding, drag and drop fields — takes minutes, not hours.

Check with the Accessibility Wizard

Our 6-tab wizard checks heading hierarchy, alt text, colour contrast, tab order, and field labels. Fix any issues flagged in plain language before publishing.

Publish and share

Embed on your website with one line of code, share the link via email, or link from your property listings. Responses come directly to you.

Manage submissions securely

View, export, and follow up on submissions from your dashboard. Responses are encrypted at rest — only you can see them.

14.6M

disabled people in the UK — many actively searching for accessible property

78%

of disabled people have abandoned an enquiry due to accessibility barriers

£274bn

annual spending power of disabled people and their families (the Purple Pound)

100%

of estate agencies providing services are covered by the Equality Act 2010

Your Equality Act obligations as an estate agent

The Equality Act 2010 covers all businesses providing goods, services, or facilities to the public — and that includes property agencies of every size. Understanding your obligations is straightforward; meeting them with FormGenius is even simpler.

Equality Act 2010 — service provider obligations

You must make reasonable adjustments to ensure disabled people can access your services. For an estate agency, this includes property enquiry forms, tenancy applications, and any other customer-facing digital content. An inaccessible enquiry form that prevents a disabled person from starting a property search is a potential breach.

What "reasonable adjustment" means in practice

Using an accessible form tool when one is available at reasonable cost is exactly what reasonable adjustment looks like. FormGenius is available, affordable, and produces forms that meet WCAG 2.2 AA standards — making it straightforward, defensible evidence of compliance.

GDPR and data protection

Your forms collect personal data from prospective tenants and buyers. FormGenius encrypts all submissions at rest with a unique per-form key. Only you can access the data. You control retention and deletion. You remain responsible for your specific GDPR obligations, but the tool is built to support them.

European Accessibility Act 2025

Came into force across the EU in June 2025, extending mandatory accessibility requirements to private sector digital services. The UK is expected to follow with equivalent provisions. Agencies using FormGenius are already ahead of this requirement.

This is not legal advice. We recommend consulting a qualified legal professional for guidance on your specific obligations.

Simple, transparent pricing

Start for free — no account needed. Upgrade when you need cloud storage, web forms, and team features.

Free

£0

Try it immediately. No account needed.

All design tools & elements
Unlimited PDF exports
Full 6-tab Accessibility Wizard
PDF/UA tagged structure
Multi-page forms
FormGenius watermark on PDFs

No account required

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Starter

£5/mo

For freelancers & small teams.

Everything in Free
Watermark-free PDFs
50 cloud-saved forms
500 MB storage
3 live web forms
CSV submission export

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Frequently asked questions

Can we use FormGenius for sensitive information such as references or credit check forms?

Yes. Submissions are encrypted at rest and only accessible to the form owner. You remain responsible for your GDPR and data protection obligations. We recommend reviewing your privacy policy in relation to any personal data collected through your forms.

Do forms work on mobile? Most of our customers are on their phones.

Fully. FormGenius web forms are responsive and work perfectly on mobile, tablet, and desktop. The same accessible, clean experience regardless of device.

Can we customise forms with our agency branding?

Yes. The Starter and Growth tiers include branding options. The Business tier includes full custom branding — your logo, colours, and a custom URL slug for your published forms.

How do we receive submissions?

You can view submissions in your FormGenius dashboard, receive email notifications when someone submits (Growth and Business tiers), and export all responses as CSV for use in spreadsheets or your CRM.

Can we embed forms directly on our agency website?

Yes. Published web forms can be embedded anywhere with a two-line code snippet that auto-resizes to fit your page — no scrollbars, no fixed heights, no iframe headaches.

Ready to make your estate agency forms accessible?

Start for free — no account needed. Upgrade any time.

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FormGenius provides tools to help you build accessible forms. You remain responsible for ensuring your forms meet all applicable legal requirements in your jurisdiction.

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