Customer Forms That Help You Grow

Feedback forms. Custom order requests. Returns handling. All accessible, all secure, all helping you understand your customers better.

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Whether you are a small online retailer, independent shop, or marketplace seller, you need structured ways to collect feedback, process custom requests, and handle returns. But you do not have the budget for expensive form software, and you should not need it. FormGenius handles all of it — professional forms, secure data, accessible to every customer — starting free.

Why retailers choose FormGenius

Better customer data means better decisions

Customers are willing to give you feedback — about products, delivery, service, returns. But only if your feedback form actually works for them. Accessible, well-designed forms get more complete responses from more customers, giving you the insight to improve what you sell and how you sell it.

Reach customers your competitors exclude

14.6 million disabled people in the UK shop online. Some of them want your products but cannot navigate inaccessible forms. When your custom order form or feedback form is accessible, you capture business that others miss — and you show customers you care about their experience.

Reduce customer service burden

A clear custom order form or return form means fewer confused emails and fewer support tickets. When customers can describe their needs precisely in a structured form, you get what you need without back-and-forth. Fewer misunderstandings, faster resolution, happier customers.

Your legal obligation as a retailer

The Equality Act 2010 applies to online and in-store retail. If you sell to the public, you are required to make reasonable adjustments so disabled customers can access your services — including your online forms. Most small retailers are not aware of this, and most form tools they use do not meet the standard.

Retail and e-commerce forms that work for everyone

Customer feedback and reviews

Collect structured post-purchase feedback from all your customers — including disabled people who might otherwise be excluded from sharing their experience.

Custom order forms

Clear custom order forms reduce back-and-forth, capture specifications accurately, and reach customers who cannot navigate complex alternatives.

Returns and complaints

Make it easy for customers to tell you when something goes wrong. Accessible returns forms reduce support burden and improve customer satisfaction.

Product enquiry forms

Customers asking about products, sizes, availability, or customisation options — structured enquiry forms that give you everything you need to respond.

Wholesale and trade enquiries

Structured wholesale inquiry forms help you qualify leads and collect the information you need to quote accurately.

Preorder and waitlist forms

For new products or limited items, collect preorder requests and manage your waitlist in a structured, accessible way.

How it works

From design to published form in minutes — no technical knowledge required.

Create your form

Build your feedback, custom order, or returns form in minutes. No technical knowledge — just drag, drop, and customise.

Embed or share

Embed on your website or product pages with one line of code, or share the link directly with customers. Auto-resizes to fit any page.

Collect responses

Submissions are secure and organised. View them in real time, get email notifications when a customer submits (Growth and Business tiers), and export as CSV.

Act on the insight

Use your submission data to spot trends, understand what customers want, improve products, and reduce the friction that costs you sales.

14.6M

disabled people in the UK — shoppers who deserve accessible online experiences

78%

of disabled people have abandoned a purchase or enquiry due to accessibility barriers

£274bn

annual spending power of disabled people and their families (the Purple Pound)

100%

of UK retailers selling to the public are covered by the Equality Act 2010

Accessibility law for retailers

Retail accessibility obligations catch many small business owners by surprise. Whether you sell online, in-store, or both, the Equality Act 2010 creates obligations that apply to your customer-facing digital services.

Equality Act 2010 — retail is covered

The Equality Act applies to all retailers selling goods or services to the public. You are required to make reasonable adjustments so disabled customers can access your services. For online retail, this includes your product enquiry forms, custom order forms, feedback forms, and returns processes.

What this means in practice

Using an accessible form tool is exactly the kind of reasonable adjustment the law describes. FormGenius forms are WCAG 2.2 AA compliant by default — meaning every customer, including those using screen readers, keyboard navigation, or magnification software, can complete your forms.

European Accessibility Act 2025

Came into force across the EU in June 2025, specifically extending mandatory digital accessibility requirements to e-commerce. UK retailers selling into EU markets are already affected. The UK is expected to adopt equivalent provisions. FormGenius users are already compliant.

Customer data and GDPR

Your forms collect customer data. FormGenius encrypts all submissions at rest — only you can access them. You control what data is collected and how long it is retained. The Business tier includes auto-delete settings for data retention compliance.

This is not legal advice. We recommend consulting a qualified professional for guidance on your specific obligations.

Simple, transparent pricing

Start for free — no account needed. Upgrade when you need cloud storage, web forms, and team features.

Free

£0

Try it immediately. No account needed.

All design tools & elements
Unlimited PDF exports
Full 6-tab Accessibility Wizard
PDF/UA tagged structure
Multi-page forms
FormGenius watermark on PDFs

No account required

Start for Free

Starter

£5/mo

For freelancers & small teams.

Everything in Free
Watermark-free PDFs
50 cloud-saved forms
500 MB storage
3 live web forms
CSV submission export

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Frequently asked questions

Can customers save their form progress and come back to it?

Not currently. Forms are designed to be quick — most take two to three minutes to complete. Customers who need to stop midway can keep the tab open, as the browser retains the session.

Can we integrate FormGenius with our e-commerce platform?

Yes, via CSV export on all tiers. Export form responses and import them into your platform, CRM, or spreadsheet. Contact us to discuss your specific integration requirements.

Can we customise the look and feel to match our shop?

Yes. The Starter and Growth tiers include branding options. The Business tier includes full custom branding — your logo, colours, and a custom URL slug for your published forms.

What if a customer is having trouble with the form?

Always provide an alternative contact method — phone, email, or in-person. Forms should be convenient, not the only way a customer can reach you. Accessibility should always be multi-channel.

Is customer data secure?

Yes. Submissions are encrypted at rest using industry-standard encryption. Only you can access them. You control retention and deletion, and no third-party services have access to your customer data.

Ready to make your retail forms accessible?

Start for free — no account needed. Upgrade any time.

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FormGenius provides tools to help you build accessible forms. You remain responsible for ensuring your forms meet all applicable legal requirements in your jurisdiction.

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